Arizona campaign promotes tourism despite COVID-19 surge

Arizona campaign promotes tourism despite COVID-19 surge
The Bright Angel Trail as viewed from Hermit Road on the South Rim of Grand Canyon. (Source: National Park Service)

TUCSON, Ariz. (KOLD News 13) - Despite a recent surge in new COVID-19 cases, Arizona is pressing on with an expensive campaign to encourage tourists to visit the state.

Gov. Doug Ducey announced the $4 million plan earlier this month, as part of a plan to increase tourism and boost the economy since both have seen significant declines during the pandemic.

The campaign calls for $1 million to target people in states as far as Illinois and $3 million to promote safe business travel, according to a report by AZ Family.

A spokesman for the governor’s office said the campaign is meant to educate people on how they can travel to Arizona safely during the winter and spring months.

To read the full AZ Family story, click here.

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