TUCSON, AZ (Tucson News Now) - If you watched the Super Bowl, you likely saw a commercial that you didn't like at all.
It really was gut-wrenching.
It was the Nationwide Insurance commercial that featured a child who had been killed in a preventable accident.
The commercial, called "The Boy Who Couldn't Grow Up," brought attention to the dangers household items can pose to young children.
The ad upset, even angered, a lot of people.
However, people involved in prevention and child safety are hoping the message doesn't get lost.
It's no accident that Safe Kids Worldwide proclaims National TV Safety Day around Super Bowl Sunday.
The ad points out the dangers of bathtubs, of household chemicals and of TVs that can tip over and crush children.
Safe Kids Pima County points to some sobering statistics.
The group says, every three weeks in the United States, a child is killed by a television tipping over.
Nearly 13,000 more children are injured each year.
There has been a 31% increase in TV tip-over related injuries in the past decade.
This could be why: only one-quarter of us secure our TVs to keep them from tipping over.
Safe Kids Pima County says these accidents are preventable.
"If you've got a flat screen TV, the best place is to mount it on the wall. If not, they make straps that strap to the back of the TV and then that also strap down to the piece of furniture. So that it doesn't fall forward. But the best thing is--besides just the mounting of it-- is don't put toys or anything around the TV that's going to want to make a kid climb on that piece of furniture to get whatever's up there," says Safe Kids Pima County Coordinator Jessica Mitchell.
If you do have the older, bigger TV, the recommendation is that you put it on a very low, very heavy, very sturdy table or stand, something that is very difficult to tip.
We should never underestimate the cleverness of a child who wants to get at something up high where the TV is.
"Most people put those old TVs--they're usually on a taller piece of furniture--whether it be a dresser or something. So the kid pulls out the drawers and they start climbing and then, of course, the TV, along with the dresser, falls on the kid," Mitchell says.
She says taller, top heavy furniture should be anchored to a wall too, whether or not there's a TV on it.
These tips can protect our pets too.
It doesn't take long to secure a TV. And it shouldn't take long for a commercial to really get under our skin and remind us that children depend on us to keep them safe.