TUCSON, AZ (Tucson News Now) - This week, Local First Arizona is hoping you shop local with an initiative to venture out.
"Independents Week 2018" runs from June 30 to July 8. With what Local First Arizona calls a golden ticket, shoppers can receive a 20 percent discount at participating small businesses and shops.
To learn more about "Independents Week 2018," or find out where to get a golden ticket, click here.
"Really just by shopping locally, you are keeping money in the community. You are helping your friends and neighbors,. You're creating jobs," said Billy Englert, Manager at Zia Record Exchange on Speedway.
Zia Record Exchange has been around since the 1980s. Englert said the secret to successful shopping small is having the stock from the community.
"Half of our inventory is stuff that has been traded into us from the community, so each of our stores is really a reflection of the community," Englert said.
Both Englert and Kate Stern, at Antigone Books on Fourth Avenue, said the convenience of online shopping is a tough competitor. But that convenience is not close to the experience at a local shop.
"The staff really knows the stock intimately, and we handpick things. We have a lot of conversations about them. There is a lot of personality because it's not corporate," Stern said.
Studies show catering to the community's needs can cash in. One study reports for every $100 spent at a locally owned store, $43 will stay in the economy. For the $100 spent at a non-locally owned store, just $13.
"In the independent stores, you see the character of Tucson reflected," Stern said.
The character is seen through Antigone's shelves, with red bookmarks sharing employee and customer feedback for the next reader.
"It is super comfortable. There's a lot of good atmosphere here," Nicole Redondo said. "We are stimulating the Tucson economy. We are supporting each other. You know, you scratch my back, I scratch yours."