4th Avenue promotes local business over slow summer

Updated: Aug. 4, 2018 at 3:32 PM MST
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TUCSON, AZ (Tucson News Now) - Keeping things fun and getting creative, it's what local businesses on 4th Avenue are doing in hopes of drawing customers in.

Skye Stanislawski was in town from Scottsdale this weekend, visiting her parents and checking out what 4th Avenue has to offer.

"It's kind of special here," she explained, referring to the street's 'hipster charm.' "You never know exactly what you're going to find. You might walk back in there and not know what you want, then you find some thing that you're like I need to have this."

On this sleepier time of year, there aren't as many customers like Stanislawski.

It's why local businesses on 4th do what they can to bring people in.

Together they've thought of things like Adventure on the Avenue, put on by PopCycle, but benefiting so much more.

"It's a fun historic district with so much to offer. It's a fun way to entice people," said Libby Tobey, one of the shop's owners.Tobey said they started this 'adventure' to draw in more locals during a time of year when Tucson doesn't see as many visitors.

Customers can pick up a passport and shop around. There are only 500 available. If a person spends $50 among stores on 4th Avenue, they can win even more.

We're told by Tobey creativity like this makes all the difference. "It started last year & was really successful. It brings a lot of people down to the Avenue," she said. That extra foot traffic brings extra dollars to our local economy.

An economy Stanislawski is happy to help. "They don't need my money. These places need my money," she said. She personally sees a difference as an employee for a big name company herself.

Stanislawski appreciates that extra effort local shops put in to attract customers, just like Adventure on the Avenue.

"It's always cool to see places known for doing things like that. My favorite stores are the time travel ones they do in LA and on the East Coast and such. Once you get that niche, that draws people in."

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